Opportunity bangs on our door with big events on the way
THOUSANDS of visitors are set to descend upon the Fraser Coast, and the council wants to make sure we put out the welcome mat.
Six major events are scheduled to come to the region between January and July next year, and Mayor Gerard O'Connell said residents and businesses alike had to be ready for the visitors who will come with them.
"We have a once in a lifetime opportunity to sell ourselves as thousands of visitors head to the Fraser Coast for the Scout Jamboree in January, Queensland Junior Surf Life Saving Championships in March, the Ulysses AGM in April, Campervan and Motorhome Club of Australia rally in May and Queensland Touch Football Junior State Cup and Queensland Music Teachers Conference in July," he said.
Cr O'Connell urged businesses to start thinking about the events and how they could tap into the visitors.
"We really need to put out the welcome mat," he said.
"It's not just about servicing the visitors when they walk into your business. We should be thinking about how we can capitalise on the exposure for long-term benefits; how we can attract those visitors back to holiday or even invest in the region.
"Businesses should make sure they have the dates of all of the events in their calendars to ensure they have adequate staff on board; that staff are trained; develop packages to offer visitors and get those packages to the event organisers to promote.
"The council has developed The My Fraser Pass co-operative marketing program to target these visitors and businesses can take advantage of that marketing program for free."
Cr O'Connell said the six big events would be an added boost to visitor numbers from established festivals and events.
Businesses that would like to be involved in the co-operative marketing opportunities can contact the Visitor Information co-ordinator Vanida Petts on 41974731.