EDITORIAL: A council delegation packing its bags for China seems to be the latest thing as far as business development goes.
The Sunshine Coast Council did it a year or so ago as it recognised the importance of Chinese cash to the tourism market.
Other councils across Australia have also made the trek in the hunt for that elusive investment.
It is not surprising then that the Fraser Coast council sees potential benefits in also forging strong links.
It does, however, seem a little odd that Fraser Coast Opportunities has not announced itself as a key player in this.
Yes, there is an FCO representative in China who will form part of the delegation, but it seems unusual that the organisation's bigwig, David Spear, may not be popping along.
Mind you, if he did, some sections of the community would howl bloody murder at the perceived expense.
But surely this is where our key business development and tourism body should be most visible.
FCO is under enormous pressure to produce results and this seems the ideal vehicle through which to do it.
Our mayor and council chief executive, who are both on the board of FCO, will be armed with data collected by the organisation.
But perhaps face to face contact with the people who can, and rightly should, create the key connections should be a priority.