DEATHS on the Sunshine Coast and Wide Bay roads are down on 2013 - but still the highest in the state.
Figures from the Transport and Main Roads Department show, as of December 22, 60 people died on roads on Queensland's north coast in 2014 - a higher number than any other region in the state.
The department area covers roads in the Sunshine Coast, Gympie, Fraser Coast and Bundaberg regions.
However, it is down on 2013 when 66 people were killed and well down on 2009 when 92 people died.
RACQ spokeswoman Lauren Ritchie said the dangerous stretches of the Bruce Hwy remained Queensland's most urgent road upgrade.
"The Sunshine Coast and Wide Bay area have had a notoriously high road toll for many years," she said.
"Key stretches of the Bruce Hwy through this area are in need of upgrades, many areas are single carriageways.
"There are high traffic volumes through these areas and without the proper infrastructure to cater for this there is a fear this trend will continue."
Despite the high numbers in the region, Ms Ritchie said it was encouraging fatalities had dropped by one-third in the past five years.
"While one life lost in this area is one too many, it is still encouraging to see the road toll has come down significantly in the past five years with the road toll sitting at 92 in 2009," she said.
Statewide, the road toll is at a five-year low at 221 - with 46 fewer fatal crashes than 2013.
Ms Ritchie said RACQ research showed the most dangerous time to be on the road was between 2-4pm.
"Drivers can be at risk of lapses in concentration when fatigue sets in."
"If you are taking a long trip to visit family over the holidays make sure you are resting every two hours and are not driving any longer than 10 hours a day."