Over 50s models very attractive to marketers
OVERSEAS and gradually in Australia, there are more and more over-50 models being used to promote a whole range of products.
Brigitte Warne, director of the specialist over-50 Silverfox Management modelling agency said older models are increasingly popular for marketing and advertising.
"We are seeing it in Australia, particularly as we have an ageing population with a lot of people in the baby boomer category who are probably more style and fashion conscious than ever before,” Ms Warne said.
"They are starting to speak up and they want to be noticed, and (they want to) see marketing that relates to them and is appropriate to where they are in their life stage.”
The type of over-50 models that are most sought after are ones that are relateable and aspirational.
It's not just a pretty face that Ms Warne said is the deciding factor.
"We are looking for someone who has confidence, maybe they have had careers, maybe they have specialities in niche areas, maybe they are doing their own thing on the side,” Ms Warne said.
"A lot of our clients are really looking for people who bring something to the table, a different element that is not necessarily skin deep.
"We are finding the people who have those extra qualities are the ones the clients really love.”
Age, size or height aren't barriers for Silverfox Management. Its oldest model is 96 years old.
Over-50 models are appearing in a diverse range of advertising jobs from the ones where you would expect an older model to appear in to fashion orientated magazine spreads and television commercials, and in beauty advertorials.
To get into modelling Ms Warne said a person needs confidence, your own sense of style, resilience as jobs are not regularly available and a good portfolio which Silverfox can arrange for an aspiring model.
Silverfox Management have offices in Melbourne and Sydney and will in early May, open an office in Brisbane.