Australian Institute of Sales, Marketing and Management chief executive officer Don Keady (right) and David Dwyer from Mango 4 Office Technology discuss Maryborough’s future in Kent Street.
Australian Institute of Sales, Marketing and Management chief executive officer Don Keady (right) and David Dwyer from Mango 4 Office Technology discuss Maryborough’s future in Kent Street. Jocelyn Watts

Passing on chance to learn, grow

“YOU shouldn't be bleating if you're not part of the flock,” according to Don Keady from Sydney.

When the Australian Institute of Sales Marketing and Management chief executive officer spoke at the Maryborough Chamber of Commerce breakfast meeting yesterday he expected to see more faces.

Since arriving on the Fraser Coast on Monday, he had heard about businesses closing and read Chronicle stories and letters in which people complained about rates and services but only a small group attended the chamber meeting where his marketing tips kept flowing.

“I don't see how people can be complaining when I've just been to a chamber of commerce meeting where there were only 20 people representative of local businesses.”

Mr Keady said Maryborough had a chamber that was looking for tangible results but too many other business people were moaning without getting involved.

“People whinge when the team is losing but as soon as the team wins they take the credit. Well, this team (Maryborough) isn't going to win unless you get some political lobbying going and some power behind you.

“If I had any marketing advice it would be that it's critical they join a chamber organisation. You've got to be part of the process where you've got more muscle to lobby governments and councils without being abrasive.”

Mr Keady said the business world could be tough for lone operators.

“Everybody goes through peaks and troughs.

“When you're on your own, those troughs can become quite taxing and yet if you spoke to someone who said ‘That happened to me three months ago and we just struggled through and we got there,' then you think, ‘Well it isn't just me'.

“You're one person in the wilderness and if your business is under pressure ... well you can't complain if your shop closes down. There are mines of information you can get from people out there.

“If you really want a thriving CBD then you have to be part of a group that will do that.

“People in the chamber have their challenges too but they are positive people.

“It's absurd that people sit back like ostriches ... if you keep your eyes closed, all of a sudden you're going to realise that people who don't compete, adjust or get some help are going to find themselves wounded and its obvious there are a few people here who have been wounded.

“My guess is some of those people who have closed have not been participating in business groups.”

The new Maryborough CBD Renewal group, formed within the Maryborough chamber, will meet on Friday from 7am at Wesley Uniting Employment, 276 Kent Street, Maryborough. All interested business people are invited to attend. RSVP to Daniel Sanderson on 4120 2568.



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