Quirky character can generate serious results
FRASER Coast mascot Harvey the Whale is selling the wonders of the region's whale watching to thousands of cinema goers and rail passengers in Brisbane this week.
During the week, Harvey has been greeting peak-hour passengers at Roma St and Central Railway Stations and handing out whale watching flyers, giveaways and other promotional material.
This weekend, Harvey will be the surprise guest at two major Brisbane cinemas, as part of the month long program of theatre activations at the Southbank Cineplex, Garden City Event, Indooroopilly Event, Myer Centre Event, Stafford Cinema, Balmoral Cineplex and Carindale.
Fraser Coast Opportunities tourism manager Robbie Cornelius said Harvey's appearances were part of a $550,000 joint marketing campaign with Tourism and Events Queensland and the local industry to promote the region's unique whale watching experiences.
"To capitalise on a total of 120,000 daily walk through passengers, we have Harvey the Whale literally flying the flag for whale watching at Hervey Bay at Central Station and Roma Street Station," he said.
Mr Cornelius said a 30-second advertisement showcasing Hervey Bay's unique and guaranteed whale encounters would appear across 65 screens every week in Brisbane's eight major cinema complexes until August 17.
"Theatre Activations using Harvey will run in conjunction with this advertising, with Harvey appearing at Brisbane cinemas handing out a whale watching flyer and other material as part of dedicated foyer promotions," he said.
Harvey the Whale will also be part of a Fraser Coast whale watching promotion at the Ekka, which is expected to attract more than 400,000 people through its gates from August 8-18.
Tourism portfolio councillor Stuart Taylor said although quirky and fun, Harvey the Whale continued to prove he could generate serious results.
"Since he was created five years ago, Harvey has been extremely successful in building recognition of Hervey Bay's unrivalled whale encounters and encouraging immediate tour bookings," he said.