MARYBOROUGH woman Lisa Wheeler will soon jet to Uluru with her husband and three sons after winning the $5000 cash prize at the World's Greatest PubFest.
Her hard work to have all 13 venues stamped off her PubFest passport on Sunday paid off.
Mrs Wheeler, who went dressed as the Queen of Hearts with her sister Lee, said it was the second time she had been to the annual pub crawl since having children.
"It was awesome, we had a great time," she said.
But the stakes of winning the cash prize were not as high as they could have been, with only half the 3500 PubFest passports sold handed in for the official Guinness count and even fewer for the cash prize draw.
Only 1629 passports with ten or more pubs were counted, thousands short of the number needed to beat the pub-crawl record set by Kansas City in 2013.
Event organiser and Criterion Hotel owner Brendan Heit said it was a "disappointing" outcome, with a finger pointed at those who held onto their passports after the 6pm Sunday finish.
Some patrons were seen sporting their passports around their necks, as others handed them in, he said.
But getting patrons to submit their passports is not the only challenge when it comes to breaking the world record next year.
Making sure all pub-crawlers have a passport in the first place is another problem to be faced. Mr Heit said staff at his pub served drinks to revellers who didn't have one to begin with.
It was a similar story at other inner-city PubFest venues; those without a passport were unable to catch a bus ride to participating outlying pubs.
"A lot of people were doing the crawl without buying a card," he said.
"The card makes sure the people who go to pub crawl go to every single venue, as we'd rather all the hotels benefit from it," he said.
Committee secretary Maria Carkagis said the lack of stamped passports let down those who did put in the effort to set the record.
"There were a large number of people who tried really hard to get to all of the pubs," she said.
But despite the lower than needed turnout, money was raised for charity.
A percentage taken in from passport sales will be given to the day's major charity, Red Frogs Support Network.
The amount will be confirmed at the PubFest committee's next meeting, yet to be scheduled.
While revellers "painted the town red", there was not much mess to clean up.
Mr Heit said crowds used the bins this year, a good change from the past.
"Last year, there was so many burger boxes scattered around, but this year there wasn't, it was great," he said.
Publicans' shouldered the responsibility to clean up afterwards, with the Fraser Coast Regional Council soon to check how their efforts went.
Councillor Rolf Light said a street sweeper, which is driven through the Heritage City CBD once a week, would pick up any remaining pieces.