Samsung Gear S3 evolves into smarter, tougher timepiece
A SMARTER, stronger, classier and safer Samsung smartwatch will hit the shelves in Australia just in time for Christmas shoppers.
Two versions of the state-of-the-art Gear S3 were unveiled today by tech giant Samsung at IFA in Berlin.
Samsung hopes the new striking and innovative model will solidify its leadership in the wearables category.
The timepieces are inspired by the traditional art of watchmaking.
The Gear S3 combines timeless design and the latest in mobile technology.
It can be used to make purchases with mobile payment technology, includes a built-in GPS for fitness fanatics and a 16-megapixel full-color Always On Display.
The AOD always shows the time rather than fading to black, mimicking the look and feel of an analog watch.
The watch's signature rotating bezel has been enhanced with new features.
Without touching the screen, users can accept or reject a call or snooze an alarm.
Also by drawing on the display, messages will automatically convert to texts and emojis.
An alti/barometer and speedometer allow wearers to track altitude and atmospheric pressure for sudden changes in weather, distance travelled and speed.
A built-in speaker allows users to activate voice messaging and listen to music.
Gear 3 Battery can last up to four days, Samsung says
The battery is improved with Samsung claiming it lasts up to four days on a single charge.
In case of an emergency, users can activate the SOS and location tracking capabilities to alert family and emergency services about a crisis, even when their phone isn't in-hand.
The Gear S3 also meets IP68 standards for water resistance and for the first time features Corning Gorilla Glass SR+.
The toughened glass is specifically designed for wearable devices to provide a tougher, more scratch resistant display.
Released in two lifestyle models, the Gear S3 frontier and Gear S3 classic, Samsung says they have a smartwatch for all occasions.
The Gear S3 frontier is designed for outdoor types to perform in any setting be it business or leisure.
At the same time the Gear S3 classic pays homage to the minimalist, elegant style found in the most iconic timepieces.
Look and feel of a well-crafted luxury watch
Designed with meticulous attention to detail it has the look and feel of a well-crafted luxury watch.
"With the Gear S3, we continue to build on our wearables heritage of offering diverse choices to enhance consumers' unique lifestyles," Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics said.
"Samsung Gear S2 achieved meaningful progress in the smartwatch category with a personalised watch face and a versatile rotating bezel that provided an intuitive smartwatch experience.
"Now with the new Gear S3, we expand our Gear collection and introduce not only a great smartwatch, but a great watch.
"With smart capabilities and sophisticated, elegant design, the Gear S3 marks a significant addition to our smartwatch portfolio."
Gear 3 launched at IFA tech show in Berlin
Speaking from the Gear S3 Showcase at IFA in Berlin, Ariel Adams, of 'aBlogtoWatch' said: "I've always had a fascination with the intricate details found on luxury watches.
"With the Gear S3, Samsung is honing in on the level of craftsmanship that helps define fine watches - from the intuitive rotating bezel to the contrast surface finishing.
"The Gear S3 is a smartwatch that gives watch lovers a compelling reason to consider a device that marries traditional design and digital technology."
Samsung drew inspiration from manufacturers around the globe for the smartwatch after intensive research and surveys from consumers, industry leaders and watch experts all around the world.
The company said every feature, from the circular bezel to the premium finishing and buckles, has been reimagined to elicit the look of a classic timepiece.
In addition, the Gear S3 is compatible with 22mm watch bands so consumers can easily personalise their watch.
"With the Gear S3, we sought to integrate tradition and technology, bringing to the forefront an immensely intelligent smartwatch," Yvan Arpa, the Switzerland-based luxury watch designer, who was involved in the Gear S3 design process said.
"The large watch face was inspired by styles emerging from the world's most premium watch brands.
"A classic timepiece combined with the latest innovations in technology, the Gear S3 is bound to withstand the test of time."
Range of apps customised for Samsung Gear 3
A large range of apps, including fitness, music, news, sports, travel apps and customisable watch faces - are all optimised for the Gear lineup.
Thanks to a special partnership with Arik Levy, renowned artist and industrial designer, Samsung says it will introduce artistic watch faces and strap designs.
Arik Levy is best known for his sculptures and says "the world is about people, not objects."
"It was interesting and fun to collaborate with Samsung on creating unique and evolving watch face concepts and watch bands for the Gear S3.
"Inspired by my artwork, installations and sculptures, we created features that not only technology-savvy consumers will love but also those who place a high value on art, design, freedom of the mind and aesthetics."
His designs will be introduced later this year.
Phil Newton, Corporate Vice President and Chief Marketing Officer, Samsung Electronics Australia said his was excited about the Gear S3's arrival in Australia.
"We have announced the global launch of two beautifully crafted wristwatches that also offer our most advanced wearable technology available today including GPS, heart rate monitor, on-board microphone, as well as a music streaming services."
"The Gear S3 range will be available in Australia before Christmas. We will announce local pricing and availability closer to launch."
The writer is a guest of Samsung in Berlin