Facebook selfies help to make up cancer funds
EDITORIAL: I've been torn on the issue of sharing make-up-free selfies on social media since the phenomenon began a few weeks ago.
There's a part of me that thinks spreading cancer awareness through something as seemingly vacuous as a make-up-free image isn't really something I would support.
On Sunday I saw a friend from Hervey Bay, who was diagnosed with cancer a few months ago, post a very different kind of photo - a photo of her skin, which has been burned by radiation treatment.
It was very sobering to see that image and reflect that if your biggest challenge is going make-up-free, you're on a pretty good wicket.
I've seen cancer survivors share their views.
Many are angered that these women see themselves as brave because they dare to share a photo without make-up.
Others have noted the tendency for others to comment on these photos and assure the women they are still beautiful, that they look great without make-up and suggest that this a merely an ego boost, not a sincere effort to spread awareness.
I think some of this is true, although I think in a world where women's images are so scrutinised and there is pressure to always look picture perfect, it doesn't hurt to let a woman know she looks gorgeous sans make-up - and if it raises awareness and funds for research into finding a cure for cancer, then that's a bonus.
I have not uploaded a make-up-free photograph but I stand in no judgment of the women who have.
I just ask that if you share a photo, you also make a donation to help beat this terrible disease.