HERVEY Bay's only nightclub is here... and party goers are in for a wild ride.

The new venue called Smokenleather will open today from 5pm, practically unrecognisable from its former existence as Viper.

Complete with themed booths, a beer garden, and an owl-shaped DJ deck, the venue's mastermind is its owner Shaun Leather.

"I've had people tell me the inside looks like something from Alice in Wonderland," Mr Leather said.

"Owning a nightclub is a childhood dream.

"When my uncle Chris and I saw Viper on the market we joked about buying it, but then we realised it wouldn't be such a bad idea."

The building's transformation has three months of work, with the effort put-in visible through the building's exterior and interior.

Mr Leather hopes the new club will encourage people of all ages to dress up and enjoy a night out in Hervey Bay.

"We hope to get a whole new crowd going out, and for people to be able to experience real night life," he said.

"So it's going to be a place for both those both in the younger and older age brackets. "

The venue has uplifted its dress code too to help "stomp out misbehaviour".

But don't feel too much pressure by that - just dress nice, and no thongs or boardshorts.

In about a month, restaurant Smokey's Barbecue will open next to Smokenleather providing a feed at those odd hours of the day or night.

"After we close the club, it will be a place that our patrons could go to from there," Mr Leather said.

Smokenleather will be open Fridays and Saturdays, 5pm-2am.

It is located at 410 Charlton Esplanade, Hervey Bay.

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