Stars visiting and promoting region
IT'S often said the pulling power of celebrities is worth more to a town then any marketing campaign advertisers will develop.
Well, if that's the case, the Fraser Coast has recently benefited from some of the best publicity a regional area can get.
The past few weeks has seen numerous popular television identities visit the Fraser Coast, with most confirming the purpose of their visit was to film for upcoming programs.
Only last week the Chronicle published a story announcing the visit of savvy hosts of the culinary hit My Kitchen Rules, Manu Feildel and Pete Evans, who had been spotted in town with a production crew eating at Hervey Bay's Bayaroma Cafe.
At the time, Channel 7 refused to confirm or deny the lads were in the area filming as part of their upcoming series but rumour suggests they were.
Another hit show to recently venture to this part of the world is Queensland Weekender.
The well-watched lifestyle program is reported to have visited trendy artisan eatery, Moreton Street Bakery / Cafe, to collect footage for an episode that goes to air on Saturday October 13.
The Toogoom eatery has developed somewhat of a cult following from cookery critics since it underwent a transformation late last year.
Owner Ian Lind said the Weekender's visit made it abundantly clear word about his crafty menu changes and the cafe's organic feel were spreading.
Mr Lind, who was trained as a chef in some of Sydney's premier establishments, creates his own sourdoughs, pies and butter-based pastries. He also sources and buys some of the best local products, all of which adds a point of difference to his product.
A visit from mega fishing star and former rugby league professional Andrew "ET" Ettingshausen rounds out the publicity.
Fraser Coast Sportfishing's Paul Dolan hosted the outdoor enthusiast on a journey through local waters chasing some of the coast's best sportfish.
ET's visit highlighted the importance of fishing to the local tourism industry, he said.