Superboats a super holiday start
IT'S been the opening to the school holidays the Fraser Coast economy was hoping for.
Business owners watching on while numbers in hotels and caravan parks swell, the growing presence of people then spilling over into shops and ultimately translating to money in cash registers.
Much of the late September triumph can be attributed to the success of the Superboats' visit and a weekend girls' rugby tournament.
Fraser Coast Mayor Gerard O'Connell said he believed the timing of the events had been superb for the region.
"It was a great way to start the school holidays and the event brought people to the Fraser Coast," Cr O'Connell said.
"It is too early to quantify the effect the event had in the number of extra visitors and media exposure the event provided.
"During the weekend as councillors attended events and watched from the foreshore they meet people from Brisbane to Townville and even New Zealand, who had come to Hervey Bay specifically to watch the superboats.
"That has been a real bonus because it means that we are reaching a new market, a new group of people, to whom we can market our tourism charms and investment potential and target to draw back to the region."
Hervey Bay Chamber of Commerce president Bernard Whebell echoed the Mayor's comments, saying the combination of events and school holidays was the perfects tonic to stimulate business.
He said after wet weather had washed out recent Christmas and Easter holidays, a sunny, optimistic outlook could be just what the local economy needs to repair its position ahead of 2013.