A FRASER Coast family operation has moved its "branch-to-the-bottle" business to a prime location on the Bruce Hwy.
John and Kerry Pool have been farming for 25 years and growing lychees for 15 years.
They started producing liqueurs in 2010.
Now Lychee Divine and Visitor Information Centre has opened its doors just south of Maryborough at the Matilda Service Station complex just in time for the holiday season and for the Pools' harvest season.
Mrs Pool said they were stocking their award-winning liqueurs, sauces and vinegars along with other gourmet products from across the region, Queensland and Australia later in this year.
"Our liqueurs are lychees in a bottle with alcohol," Mrs Pool said.