Three-door Toyota Yaris sent to scrapheap
TOYOTA will no longer offer a three-door Yaris hatch when the updated model arrives in September.
The new Yaris hatchback will feature a more modern look with a front-end design which puts it inline with other Toyotas in the family, and only be available as a five-door.
Toyota Australia executive director sales and marketing Tony Cramb said the decision to develop the revised Yaris solely as a five-door model had been driven by customer demand.
"Five-door hatches have gained in popularity and now contribute close to 90% of total sales in the light-car segment," Mr Cramb said.
"Customers are telling our dealers they love the compact size of Yaris while also wanting the flexibility of having two extra doors.
"Easier access to the back seat is important for owners who regularly carry more than one passenger - particularly families with children.
"It also offers greater convenience for young singles, couples and empty nesters who are often joined by their friends.
"This strong customer preference has resulted in a significant shift in the market with three-door sales in this segment falling from around one-quarter of total demand in 2008 to single digits last year.
"During the same period, sales of five-door hatches have grown from two-thirds of total demand and now represent almost nine out of every 10 sales."
Yaris images revealed today show a deeper front bumper with a large trapezoidal lower intake, which are key elements of Toyota's "under priority" theme that is being introduced progressively across the range.
The upgrade also brings fresh wheel designs, revised rear styling including new tail lamps and a higher-quality interior with an available Toyota Link multimedia information system.
Yaris is the fourth highest selling Toyota passenger car ever sold in this country - after Corolla, Camry and Corona.
The new five-door Yaris hatch will be sold alongside the four-door sedan.