Use Twitter to boost profile, engage with others at events
OUT of all the social networks, Twitter is the one I find most people don't understand and may even fear.
But the reality is, Twitter is making its way to an event near you.
You may have even been at an event recently that encouraged you to tweet from the event and which had a dedicated event hash tag.
If you were sitting there wanting to be a part of the cool crowd but didn't have a clue how to participate, this blog is for you.
Similarly, if you have considered making Twitter a part of the next event you are organising but don't have a clue where to start, you should also read on.
First up, let's have a really quick lesson on key Twitter language.
Hitting the "@" Symbol
The @ symbol basically means that someone is talking at you, about you or to you.
In your email address, you have an @ symbol, perhaps your name at your company, which is how people communicate to you.
So if you want to speak to me on Twitter, you can simply use @creativecollect which is my company account or @yradams which is my personal account.
If you are going to an event, it is a good idea to obtain the Twitter profile for the company that is running the event, the sponsors and the speakers.
A good event organiser will provide this information either prior to, or at the event.
Meanwhile, a hashtag is a way of aggregating information about a particular topic.
So, let's say a certain event is being run by a certain company, for example, The Creative Collective, the @ symbol would be the way you would communicate to the company and a hashtag may be used for just the event, let's say #webwednesday.
In this way, anybody who wants to follow Web Wednesday whether they are at the event or not, can simply go on to Twitter or a social media dashboard like Hootsuite or Tweetdeck and simply follow what is being said using the hashtag Web Wednesday.
A sample tweet along these lines might be "Having a great time with @creativecollect at the #webwednesday event tonight".
By encouraging tweeting at your event, you are effectively "viralising" the event. It enables other people to "sell" it on your behalf.
If you really want to take your event to the next level, it is a good idea to engage professionals who already have extensive networks.
The Creative Collective for example has combined networks of more than 70,000 people and is regularly called on for our expertise.