Whale of a task to stir tourism

TODAY could be the day the tide turns for the region's struggling tourism industry.

Ever-determined operators from the four corners of the Fraser Coast will meet this morning with tourism heavyweights including state Minister for Tourism Jan Jarratt to map out their plan for revving up the industry.

The new campaign which markets Hervey Bay's iconic humpback whales in a whole new way will also be unveiled this afternoon.

Fraser Coast Tourism chief Damian Massingham said he believed the forum would mark the beginning of a bumper season.

He said whale operators in particular had put their heart and soul ... and cash into the new campaign which plugged “whale encounters” rather than whale watching in an effort to make the region stand out from other hotspots along the east coast.

Mr Massingham also hopes the Fraser Coast will be able to cash in on new State Government grants aimed at boosting tourism events.

The Chronicle is also doing its part to re-energise the industry by joining with 7 Wide Bay to promote the Fraser Coast council's Stay-cations program.

The program encourages Fraser Coast residents to shop, live and holiday locally by giving them a membership card which allows them to experience the best the region has to offer at a discounted price.

To sign up visit www.ourfrasercoast.com.au.

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