News

Heritage and hinterland may be part of new tourism focus

THE Fraser Coast should consider marketing itself around the Great Sandy Strait and Fraser Island, and its heritage and hinterland regions to maximise its tourism appeal.

Those are the recommendations of a report that revealed whale watching was worth to the economy up to $68 million less than the $80 million previously thought.

Tourism and regional marketing councillor Stuart Taylor began putting the report together in late 2013 with the help of Tourism and Events Queensland and other groups.

He said now the correct worth of whale watching to the region had been identified it was time for the industry and community to discuss the future of tourism and how the region should be marketed.

"What (the report) is saying is there's 50,000 people who come to the Fraser Coast to whale watch," Cr Taylor said.

"We have 1.38 million people who visit the region for tourism-related matters. So if you look at it objectively that's around the 3.6% of tourism visitors come for whale watching."

Cr Taylor's report also revealed that just 3.12% of people who whale watch in Australia do so in the Fraser Coast.

It said recent destination plans and strategies for the Fraser Coast have centred on promoting whale watching and Fraser Island.

He suggested it might be time for broader campaigns which promote the Great Sandy Strait and Fraser Island, and our heritage and hinterland attractions.

Suggestions include: whales, dolphins, dugongs and turtles, world class fishing, Hervey Bay beaches, Portside Precinct stately colonial buildings with pubs, restaurants, museums and art.

Other suggestions included quirky heritage and ghost tours, birthplace of PL Travers - author of Mary Poppins - and more.

Cr Taylor said he is not saying this is what the new approach should reflect but has offered it as a suggestion. He wants comment from the industry and the community.

The Whitsundays Example

  • The objective is to be 'globally recognised as one of the world's leading tropical island and marine leisure holiday destinations through the '74 island wonders'

Topics:  economy fraser coast tourism whale watching



Brisbane's arts and culture events centre stage

A CITY drenched in culture, Brisbane is again flaunting an arts and culture events calendar fit for a queen.

Homewares stores to fulfil your Instagram dreams

No Caption

You too can become an Insta-star with these fab stores.

Date nights under $50

Nothing is more romantic than a picnic with a cracking view.

NOT every date has to cost you a bomb.

Top 10 Brisbane experiences to cross off your bucket list

Do yourself a favour and get amongst the food truck scene. Eat Street is a great place to start.

A GOOD bucket list doesn’t have to span continents or cost millions.

Six mega sporting events you need to be at this year

Don't miss all the action trackside this season.

IF THERE is one thing Brisbane does damn well, it’s play host.

Six reasons to get to Brisbane this Autumn

The Brisbane Powerhouse has free comedy on Friday nights.

AUTUMN has to be up there with one of the best seasons of the year.

The best things to do in Brisbane are FREE. Yes, FREE

Mt Coot-tha is a seriously gorgeous way to start your day.

HEADING to the big smoke doesn’t have to come with a big price tag.

Jill of all trades awarded for 35 years service at Coles

Stock hand assistant Mel Sauer was recently recognised for her 35-years employment at Coles.

Stock hand is recognised for years of service

Women will star in local derby's main event

HISTORY: Hervey Bay Bombers pair Scott Clark and Ruby Tonkin. Both will line up for the Bombers in the local derby against Bay Power today.

The men's game starts at 3pm, with the women's game to follow.

Upbeat sounds at Maryborough's cultural hub tonight

Irish band Slainte, whose name means cheers or good health in Gaelic, will perform at Gatakers by Night on Saturday.

Cultural evening at Gatakers Artspace

Local Partners

Baywatch: Lifeguards with model looks return for 'filthy fun'

TWO chiselled men emerge from the surf. One looks like a god. The other, well, he's gasping for air and doesn't realise there's a jellyfish on his chest.

Model Bella Hadid's see-through dress shocks in Cannes

US model Bella Hadid attends the Cinema Against AIDS amfAR gala 2017 held at the Hotel du Cap, Eden Roc in Cap d'Antibes, France, 25 May 2017.

It’s like she’s become addicted to shock value.

No room for morbid fans

Chris Cornell.

Fans want to stay in the hotel room where Chris Cornell died

Star Wars' 1977 Stormtrooper head banger confesses

A Stormtrooper is responsible for the biggest blunder in a Star Wars movie. Picture: Supplied

Man in most famous blooper in Star Wars history breaks silence

Lyn's knock-out show gets her to next round on The Voice

ONWARDS AND UPWARDS: Lyn Bowtell is through to the battle rounds on The Voice.

'It was bitter sweet to win like that'

Is this the talent you get when you limit electronics?

Cassidy Kilburn in the Get the Beat International Dance Competition.

Cassidy, 11, preparing for national dance championships

Report reveals progress on $319m airport upgrade

Aerials of the Sunshine Coast.Jetstar plane in front of the Susnhine Coast terminal, Sunshine Coast Airport.

Over two dozen government approvals needed for airport expansion

Lost dough leaves sour taste after company collapse

Kathleen and John Mahoney from Sugar and Spice Bakery were stung after the collapse of Cantro Pty Ltd and are still owed money.

Supermarket operator collapse leaves sour taste for bakery

Open for inspection homes May 25-31

Check out this weekend's homes open for inspection

How Toowoomba house prices compare in Australia

For sale sign in front of home.

Here's what $700,000 will buy you in Toowoomba, Brisbane and Sydney

One of Maryborough's most historic homes is still for sale

FULL OF HISTORY: Trisha Moulds is owner of the historic Tinana state known as Rosehill. The beautiful home is currently for sale.

It has been the scene of both joy and tragedies over the years.

Ready to SELL your property?

Post Your Ad Here!