How much does the media affect who we vote for?

OPINION: The federal election is only days away and I still haven't decided who I'm going to vote for.

If the Murdoch press is to be believed, Kevin Rudd is rude, incompetent and completely evil and a vote for the Labor leader is akin to voting for the Devil himself.

I've also been listening to Alan Jones too much while driving to work in the mornings - a fact I mentioned in an online column last week and was told to stop immediately by a judicious commenter.

According to Jones, Tony Abbott is a saint among men, someone you would never, ever regret voting for - no matter how many jobs he slashes in the next few years.

I wonder how much the media affects who we vote for, whether it is the onslaught of media opinion that ultimately wins the day.

This experience may serve to teach Rudd the media is a double-edged sword.

He used it successfully to undermine Julia Gillard and make her unpopular among the masses, despite her many achievements.

He used it to manoeuvre himself back into the number one job in the country.

I wonder what he thinks when he sees headlines such as "Kick this mob out" on the front of the Daily Telegraph.

Personally, I believe opinions belong in comment pieces or editorials and not necessarily on the front page.

I still don't know who I'm going to vote for; but I hope in the end it's my own thoughts and not the voice of Alan Jones that makes the decision for me.



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