Wotif spotlight on Fraser Coast
FRASER Coast South Burnett Tourism has teamed up with accommodation website Wotif in a bid to lure more tourists to the region by offering special room rates.
FCSB Tourism general manager Damien Massingham said the initiative was aimed at driving business into the region for the tail end of the whale watch season, right through until the middle of December.
All accommodation operators, not just those who are members of FCSB Tourism, have been encouraged to participate by listing special deals on the Wotif website.
FCSB Tourism marketing and media manager Danielle Andreuzzi said there were no upfront costs to accommodation providers, but they had to pay a commission to Wotif for any bookings made through the site.
She said the campaign included a Fraser Coast button on the home page of Wotif.com, a promotional page of exclusive Fraser Coast deals and radio announcements during the traffic reports on Sydney radio.
Virgin Blue was also joining the campaign by offering one way airfares to and from Sydney from $99 per person.
Mr Massingham said it was not only an excellent opportunity for accommodation providers in the region, but also for all operators and businesses on the Fraser Coast.
“Wotif.com is the largest accommodation online booking engine in Australia, with close to 3.8 million visits every month,” he said.
“By having the Fraser Coast on the home page of Wotif.com, as well as the discounted flights from Sydney with Virgin Blue, we are aiming not only to entice more Sydneysiders to the region, but also visitors from other states.
“Once visitors have booked accommodation in the region, they will create increased spending in restaurants, cafes, with other operators and businesses, and this benefits not only tourism but all local businesses.”
Ramada Hervey Bay has joined the campaign by offering rooms for the special price of $135 a night on Wotif, and executive general manager Stephen O’Connor said it was important to support tourism marketing.
He said Ramada offered locals an even better deal, that was not advertised on Wotif, of $99 a night in off-peak times.