The biscuit icon’s radical new look logo has backfired, with critics arguing “if it ain’t broke, don’t fix it”.

arnott's branding business editors picks logo marketing

28th Aug. 2020 10:08 AM

New logos have proven to be tricky territory for Tasmanian councils, but one southern council thinks they’re on the money...

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05th Aug. 2020 7:08 AM

The Federal Government has reportedly accepted a recommendation to ditch the kangaroo from our brand, to be replaced with...

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25th June 2020 7:06 AM

TELSTRA demanded a crackdown on players behaving badly after a “summer from hell”, court documents reveal.

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30th July 2019 1:07 PM

Two Hollywood starlets are facing arrest over allegations they branded women while part of a sex cult

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30th March 2018 5:03 AM

A COSMETICS company has been met with outrage for using a racist slur to market their new black nail polish.

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22nd Jan. 2018 6:01 AM

Relaunch of brand has payed off.

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14th Sept. 2017 10:09 AM

WITH tattoos now mainstream, body modification fans are turning to a new extreme. *WARNING: GRAPHIC CONTENT*

body art branding editors picks scarification tattoo

16th July 2017 6:07 AM

FACEBOOK has subtly changed its 'friends' icon to give the 'woman' silhouette more prominence.

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10th July 2015 7:07 AM